Digital Marketing Audit

Find out exactly how your digital marketing is performing — and where the real opportunities are hiding.

What a digital audit gives you

Most businesses are investing in digital marketing without a clear picture of what’s actually working. An audit changes that. We take an honest, expert look across your entire digital presence — your website, your SEO, your paid campaigns, your email marketing, and your social media — and give you a clear, actionable report that tells you where you stand, what needs fixing, and what to focus on next.

What's working

What needs fixing

What to do next

SEO audit

Search algorithms change constantly. What worked two years ago may be actively holding your rankings back today. Our SEO audit gives you a complete picture of your organic search performance — identifying what’s driving visibility, what’s causing you to lose ground, and what opportunities you’re not yet capitalising on.

What we examine:

  • Current keyword rankings and performance trends
  • Technical issues: page speed, mobile responsiveness, broken links, crawl errors
  • On-page optimisation: headings, metadata, content structure
  • Backlink profile quality and authority
  • Competitor ranking comparison and gap analysis
  • Content opportunities and topical authority gaps
  • Local SEO and Google Business Profile (where applicable)

PPC audit

Paid search campaigns can burn through budget quickly if they’re not structured correctly. Our PPC audit assesses the health and efficiency of your Google Ads account — identifying whether your spend is being allocated effectively and where there’s room to improve performance and return on investment.

What we examine:

  • Account structure: campaign organisation, ad groups, and naming conventions
  • Conversion tracking: is it set up correctly and recording accurately
  • Keyword strategy: match types, performance scores, and negative keyword gaps
  • Bidding strategy: are you using the right approach for your goals
  • Ad copy quality and relevance scores
  • Audience and location targeting effectiveness
  • Budget allocation and cost-per-conversion analysis

Website audit

Your website is your most important commercial asset — but only if it’s performing well technically, converting visitors effectively, and giving search engines what they need to rank it. Our website audit examines every layer of performance to give you a clear picture of where your site is losing traffic, trust, and leads.

What we examine:

  • Technical performance: page speed, Core Web Vitals, mobile experience
  • SEO foundations: site structure, internal linking, metadata, indexation
  • User experience: navigation, calls to action, conversion flow
  • Content quality: relevance, clarity, and alignment with search intent
  • Security: SSL, malware risk, and site health indicators
  • Competitor benchmarking: how your site compares in your sector
  • Conversion rate optimisation opportunities

Email marketing audit

Most email marketing underperforms not because of poor content, but because of poor foundations — deliverability issues, disorganised lists, broken automations, or a strategy that hasn’t kept pace with the business. Our email audit examines your entire setup and gives you a clear view of what’s working, what isn’t, and what’s costing you revenue.

What we examine:

  • Platform configuration and technical deliverability (SPF, DKIM, DMARC)
  • List health: size, segmentation, engagement rates, and inactive contacts
  • Automated sequence review: welcome, nurture, abandoned cart, and post-purchase flows
  • Broadcast campaign performance: open rates, click-throughs, and conversion trends
  • CRM and website integration: is data flowing correctly
  • Content and copy quality: subject lines, messaging, and calls to action
  • Revenue attribution: is email performance being tracked accurately

Social media audit

A social media audit looks beyond vanity metrics to assess whether your social presence is actually contributing to your business goals. We examine your organic content performance, your paid advertising efficiency, and how your brand is showing up across platforms — giving you an honest picture of what’s worth continuing and what needs to change.

What we examine:

  • Profile completeness and brand consistency across platforms
  • Organic content performance: reach, engagement, and audience growth
  • Content strategy: relevance, consistency, and audience alignment
  • Meta advertising account review: campaign structure, targeting, and spend efficiency
  • Audience insights: who’s engaging and whether they match your target customer
  • Competitor benchmarking: how your social presence compares in your sector
  • Opportunities to improve reach, engagement, and paid performance

Ready to find out how your digital marketing is really performing?

Challenge our team to audit your digital strategy and we’ll show you exactly where the opportunities are — and what it’ll take to go after them.

Digital marketing audit FAQ

What does a digital marketing audit cost?

Whether you need a single-channel audit or a full cross-channel review — we’ll give you a clear, actionable report completely for free. Get in touch and tell us what you’re working with, and we’ll recommend the right audit for your situation.

Most single-channel audits are completed within 5–7 working days. A full cross-channel digital audit typically takes 10–15 working days depending on the complexity of your setup. We’ll agree a timeline upfront and stick to it.

You’ll receive a written report with clear findings, prioritised recommendations, and practical next steps. We don’t produce reports full of jargon and data you can’t act on — everything is presented in plain language with a clear view of what matters most and why.

No. Audits are available to any business, regardless of whether you’re currently working with us. Many clients commission an audit as a standalone piece of work to help them make decisions about their marketing — with no obligation to proceed to a managed service.

Yes, and we do this regularly. If you’ve inherited a Google Ads account, an SEO strategy, or a website from a previous agency and want an independent view of what’s there, we’ll give you an honest assessment — including anything that needs undoing as well as what’s worth keeping.

We’ll always tell you what we think would help and why — but there’s no pressure. An audit is a standalone service and we’re happy to deliver the findings and let you decide what to do with them. If you do want us to act on the recommendations, we’ll put together a clear proposal. If not, the report is yours to take wherever you like.