Ready to find out how your digital marketing is really performing?
Challenge our team to audit your digital strategy and we’ll show you exactly where the opportunities are — and what it’ll take to go after them.
Keep your brand top of mind and improve customer lifetime value with email marketing campaigns that sell.
Email marketing delivers a higher return on investment than any other digital channel — with an industry average ROI of more than 3,000%, your database is one of your business’s most valuable commercial assets. At WeSupplyMarketing, we design, build, and manage email marketing strategies that turn your list into a reliable, automated revenue stream.
Around 80% of email marketing performance comes down to the system and setup behind it. The best copy in the world won’t convert if your emails are landing in spam — or if your platform isn’t connected to your CRM and website. We start by getting the technical foundations right, so everything built on top of them actually works.
We set up and configure your email marketing platform from the ground up, ensuring your domain authentication is in place (SPF, DKIM, DMARC), your sender reputation is protected, and your list is clean and segmented correctly. We’ll connect your email system to your CRM, website, and any other relevant platforms so data flows seamlessly and your campaigns are always working with accurate, up-to-date information.
The most powerful email marketing happens automatically — triggered by what your contacts do, not just when you remember to send something. A well-built automation strategy means every lead, every new customer, and every returning visitor gets the right message at exactly the right moment in their journey.
We map out and build the full suite of email automations your business needs to convert leads and retain customers. Hot enquiry sequences follow up new leads immediately while intent is highest. Welcome sequences introduce your brand and build trust with new subscribers. Abandoned cart and booking sequences recover prospects who got to the last step and didn’t complete. And behaviour-based journeys serve each contact the specific offer or content that matches what they’ve already shown interest in — so they’re never receiving something irrelevant.
Automation handles the journey — but regular broadcast campaigns keep your whole database warm and engaged over time. Once your automated sequences are in place, we plan and send consistent manual campaigns that give your audience reasons to stay interested, keep your brand front of mind, and drive sales from the contacts who aren’t currently in an active sequence.
We manage a rolling calendar of broadcast emails — from promotional campaigns and seasonal offers to content newsletters and product updates. Every campaign is planned around your commercial goals, written in your brand voice, and optimised for open rates, click-throughs, and conversions. We test subject lines, sending times, and content formats to make sure every send is as effective as possible.
Challenge our team to audit your digital strategy and we’ll show you exactly where the opportunities are — and what it’ll take to go after them.
We start with an audit of your current setup — your platform, your deliverability health, your list quality, and any automations already in place. From there, we identify the quickest wins and build out a full strategy from the ground up. If your list hasn’t been emailed in a while, we’ll also plan a re-engagement approach to warm it back up safely.
We work across all the major platforms including Klaviyo, Mailchimp, ActiveCampaign, HubSpot, and others. If you already have a platform in place, we’ll work within it. If you’re starting fresh, we’ll recommend the right tool for your business size and goals.
An automation is a sequence of emails triggered by a specific action — like signing up, making a purchase, or abandoning a checkout. It runs in the background automatically. A broadcast is a one-time email sent to your whole list (or a segment of it) on a specific date — like a promotional campaign or monthly newsletter. A strong email strategy uses both.
Deliverability is about ensuring your emails actually reach the inbox rather than the spam folder. We do this by setting up proper domain authentication, cleaning your list to remove invalid or inactive contacts, warming up new sending domains carefully, and monitoring your sender reputation over time. It’s technical work, but it makes a significant difference to your results.
We track the metrics that actually reflect commercial performance — not just open rates. That includes click-through rates, conversion rates, revenue attributed to email, and list growth over time. You’ll receive clear monthly reports that tie email activity directly back to your business goals.
Absolutely. The strategy looks different — B2B email tends to focus more on nurturing longer sales cycles and building authority, while B2C is often more promotional and transactional — but email is one of the most effective channels for both. We tailor our approach to your audience and your sales process.