Google Ads & Pay Per Click Management

Get in front of the right people — exactly when they’re searching for what you offer.

What Google Ads can do for your business

PPC advertising gives you immediate visibility with the audiences most likely to convert. Google Ads puts your business in front of ready-to-buy customers from day one. Here’s what makes it one of the most effective tools in your marketing mix:

Highly targeted reach

Measurable results

Flexible and scalable

Google Search campaigns

Search ads are text-based ads that appear at the top of Google results pages when someone types in a relevant keyword. They’re the highest-intent form of PPC — your ad appears at exactly the moment a potential customer is looking for what you offer.

Paid search advertising

We research, plan, and manage Google Search campaigns that target the right keywords at the right cost. From account structure and ad copy to bidding strategy and negative keywords, we handle everything required to drive qualified traffic and keep your spend efficient.

Google Display campaigns

Display ads are visual banners, images, and graphics that appear across millions of websites, apps, and videos within Google’s Display Network. They’re ideal for building brand awareness, supporting your search campaigns, and bringing previous visitors back to your site.

Display advertising & remarketing

We design and manage Display campaigns that keep your brand front of mind throughout the buyer journey. Remarketing lists allow us to re-engage visitors who’ve already shown interest in your business — a cost-effective way to drive conversions from warm audiences.

Google Shopping campaigns

Shopping ads display your products at the very top of Google search results — complete with product image, title, price, and store name. They’re essential for any e-commerce business looking to increase product visibility and drive purchase-ready traffic.

Shopping ads management

We set up and manage Google Shopping campaigns that put your products in front of high-intent shoppers. From product feed optimisation to campaign structure and bidding strategy, we ensure your ads appear for the right searches and drive profitable sales.

YouTube advertising

YouTube is the world’s second-largest search engine and the biggest video platform on the internet. YouTube ads allow you to reach a massive audience with engaging video content — across YouTube itself and across Google’s wider video network.

YouTube & video campaigns

We plan and manage YouTube advertising campaigns that build brand awareness, drive engagement, and support your wider Google Ads strategy. Whether you’re running skippable in-stream ads, bumper ads, or discovery campaigns, we make sure your video content reaches the right audience at the right time.

Ready to grow with Google Ads?

Tell us about your business and we’ll come back to you with a clear plan for how we can help.

Google Ads & PPC FAQ

How much does Google Ads cost?

There’s no fixed minimum — Google Ads works on a budget you set. We’ll recommend a starting budget based on your industry, competition, and goals. What matters most is that your spend is managed effectively so you’re getting the best possible return.

Unlike SEO, Google Ads can generate traffic from the moment your campaigns go live. You’ll typically see early data within the first few weeks, with performance improving as we optimise based on real results.

Yes. Effective PPC isn’t a set-and-forget channel. We actively manage your campaigns each month — adjusting bids, refining keywords, testing ad copy, and reporting on performance — to make sure your budget is always working as hard as possible.

We manage the full suite: Search, Display, Shopping, and YouTube campaigns. Most clients start with Search, and we’ll recommend the right mix of campaign types based on your business goals and budget.

We set up conversion tracking from day one so you can see exactly what your ads are generating — whether that’s leads, calls, form fills, or product sales. You’ll receive clear monthly reports with the metrics that actually matter to your business.

Absolutely. Google Ads works best as part of a broader digital strategy. We regularly support clients alongside SEO, social media, and email marketing — and we’ll make sure everything is aligned to the same commercial goals.